Browsing Archive December, 2011

Soul by Ludacris Headphones- New Arrivals!

Soul by Ludacris Headphones
If you thought Dr. Dre was the only one with a successful headphone line, then it’s time for a wake up call. Backed by one of the most recognized rappers in the game today, the Soul by Ludacris headphones are a perfect combination of style and sound quality. They are the result of years of research and development by some of the most dignified audio engineers in existence today. The Souls have an option available for every lifestyle including the sleek SL300, SL100, and the in-ear version SL99.

Music Listening On the Go

Soul by Ludacris SL99The SL99 is the ideal in-ear headphone for the music listener on the go. With it’s built in sound isolation technology, you will be able to keep your beloved music in and the noise out. These Souls are included with small, medium, and
large ear tips for optimum fitment. If you live life in the fast lane, the SL99’s are the optimal choice.

  • Protective road case for storage and convenience
  • Tangle-resistant cable with cord manager for hassle-free use
  • Compatible with iPhone 4, 4S, 3G, 3GS, iPad and iPod

The Workhorse

Soul by Ludacris SL100If you are looking for a dynamic on-ear headphone that wont break the bank, then look no further. The SL100 is perfect for DJ’s and students alike. This stylish headphone will allow you to look good and listen even better. Its comfortable and audio-inducing design will give you that little edge you’ve been looking for. Whether you’re hitting the club or hitting the books, these bad boys will deliver.

  • Breathable, adjustable headband for comfortable listening sessions
  • Convenient folding design for added portability
  • Engineered for precise audio balance

Maximum Soul

Soul by Ludacris SL300The SL300 is what the audio gods had in mind. Not only does it have unparalleled noise cancellation technology, but its lustrous comfort and design will keep you from putting them down. The large and accurate drivers deliver a sound that will rival that of its competitors and provides clear and precise music reproduction. The Sl300 will allow you to listen to the music just like the artist intended.

  • World class active noise cancelling technology, eliminates unwanted sounds and noises
  • Illuminated, stylish earcup badge
  • Advanced sound driver circuitry, designed for superb bass, and clear mids and highs

Roland Pro Audio Gear – Coming Soon to Sonic Electronix!


Roland is about to celebrate its 40th anniversary and Sonic Electronix couldn’t be happier for them! To help celebrate, we will soon be carrying a comprehensive line of Roland, Boss and Cakewalk pro audio gear. Roland was founded by Mr. Ikutaro Kakehashi in Osaka, Japan in April of 1972. Today, Roland has factories in the U.S., Italy, Japan and Taiwan. For any out there who might have just recently emerged from under a rock, Roland is one of the most ubiquitous and reputable names in professional audio equipment. From instruments like synthesizers, electronic drum sets and dance/DJ gear to amplifiers, guitar pedals and recording products, Roland will no doubt continue to expand its catalog throughout the professional audio world.

Where It All Began

Roland’s first product was the Roland Rhythm 77 (TR-77), a drum machine housed in a flat wooden case that had a stand for holding scorebooks. It was designed for rhythm accompaniment to organs, pianos, synths and such. It was one of a trio of drum machines (TR-33 & TR-55) with slightly different features between them. In 2011, Roland has unveiled products such as the BC-2 Combo Drive guitar pedal, a complete DAW (Digital Audio Workstation) known as Sonar X1, and the globally unique SPD-SX sampling pad among several others. Truly, each of these products could warrant a blog of their own, and maybe we’ll see one or some of those here someday as Sonic Electronix continues to grow.

Where It’s Going

We at Sonic Electronix are clearly taking our expansion into the professional audio realm very seriously with the addition of the Roland product line. We’re tirelessly working to get these products up and available on our site so that you can take advantage of Sonic’s great deals and integrate the Roland name into your life. Eleanor Roosevelt once said, “Life is what you make it.” With nary a shred of doubt, I think just about anyone reading this would agree that music can make life pretty spectacular. Between your enthusiasm for music and the legendary quality of the Roland name, the possibilities are infinite. Keep your eyes and ears open for more news on this topic, as we will soon be shouting it from the rooftops… and blogging about it from our cubicles, of course.


iRoc vs oCar: Which Is Right For You?

iRoc oCar

You use your iPhone daily. Why not take something you are so familiar with, and put it in your car? We’re talking about a car stereo that has the ability to harness the powers of the Apple iPhone and turn it into a mobile entertainment system. Two particular manufacturers have created two products so elegant and functional that some will find it challenging to choose between one. The Oxygen Audio oCar and the iRoc Radio are so similar, but so different. We’re going to help you with your decision and break it down for you.

The iRoc Radio

As beautiful as it is practical, this solid stereo will impress you and your passengers every time. Don’t worry about removing your favorite case, simply load your iPhone into the front panel of the iRoc and fire up your favorite album or music video. If you are concerned about losing your steering wheel controls, worry no more; you have full control of the iRoc just like you did with your factory radio. The built-in microphone on the front of the iRoc conveniently allows incoming calls to be handled without the use of your hands, allowing you to focus on the wheel. For personal phone calls, sync up your Bluetooth headset in a matter of seconds.

  • Continue using your favorite phone case
  • Maintain steering wheel controls
  • Bluetooth headset synchronization

The Oxygen Audio oCar

This single-din wonder will make life on the road much easier on you. Easily snap your iPhone into the included phone case and mount it into the oCar dock. Twist the iPhone dock counter clock wise and aim it toward you for a more personal experience. Sync up your wireless headset to the built-in Bluetooth and make as many hands-free calls as your heart desires. Be sure to download the free Sound Control and Radio Tuner applications from the App Store for a full oCar experience. If you are worried about the safety of this stereo, detach the control panel when you are leaving the vehicle to reduce any chance of theft.

  • Adjustable phone orientation
  • Bluetooth headset synchronization
  • Detachable front control panel

Make A Decision

With both stereos being so well built around the iPhone, it really comes down to preference. While both share features like video output, free apps and separate subwoofer control, they also have many features that set them apart. Please let us know which one you prefer by commenting in the section below!


Turkey, Football and Phone Calls – A Sonic Thanksgiving

Many of us recently had an opportunity to share a special meal with loved ones, consider all the things for which we’re thankful, and maybe even watch a ball game. And, millions of us geared up for Black Friday and a hectic weekend of holiday shopping, too. But what would Black Friday be without those brave enough to man the sales stations? Just another Friday.

Henry Ford once said that customers, not companies, pay an employee’s wages. But wages aren’t the only motivation for workers here at Sonic Electronix. We love what we do and that’s why it was no surprise that so many of our employees volunteered to help customers on Thanksgiving Day. From day one, we’ve worked to make sure our customers can call in and experience a personal relationship with our team. That kind of commitment necessitates more than just occasional holiday duty; it requires a genuine desire to help and a passion for our products.

Sonic Electronix Staff

Here’s what a few of our employees had to say about working Thanksgiving Day:

“I enjoyed helping during the busy Holiday. A lot of customers were interested in getting gifts and personal items, so I wanted to help make sure their Holidays were as stress-free as possible. People were very upbeat and wished me Happy Holidays. A few hoped I had a great meal waiting for me at home, which I did.”
-Ricky C.

“Working Thanksgiving was not bad at all. It was nice to see that Sonic will go the extra mile, not only for their customers, but for their employees as well. I know my customers enjoyed getting all the right gifts for such great prices on Turkey day!”
-Steven R.

“Working on a holiday such as Thanksgiving might seem wrong to some people, but I’m proud that I volunteered to assist customers bypass Black Friday hassles, and was still able to enjoy a nice dinner afterwards. It truly was a ‘win-win’ situation.”
-Cameron M.


Musical Instrument Digital Interface (MIDI) 101

What is MIDI?

For starters, for anyone who isn’t yet “in the know,” MIDI is NOT music.

I know, I know; shocking, right? It is not a digital audio codec like MP3, AAC, FLAC, etc. No actual sound ever passes through MIDI cables, either. There are .mid files, yes, but they’re made up of data that when run through the proper software, one can indeed hear music and/or musical sounds. In fact, anyone who’s ever played Rock Band or Guitar Hero has a bit of experience with MIDI, whether they realize it or not. Let me simplify a bit and say that MIDI is a digital communications language.

What is it used for?

MIDI is a set of instructions that one uses to tell instruments and software what to do. The acronym “MIDI,” stands for “Musical Instrument Digital Interface.” However, MIDI can also be used to control lighting equipment and even animatronics and robotics. As you can most likely guess after reading that, MIDI can do far more than simply tell instruments what notes to play when. Through MIDI, users can turn volume up or down, open filter controls and pan around the stereo spectrum among many other things. Like most any other sync protocol, MIDI is transmitted through a Master/Slave relationship. Master devices ONLY transmit data. Slave devices ONLY receive it. What are some examples of said devices, you ask?

Why is it important? Who uses MIDI?

Master devices are essentially tangible things: keyboards/synthesizers like the Akai Pro LPK25, electronic drum pads and DJ software controllers like the ION Discover DJ (ICUE3) as well as the various buttons, sliders and knobs on the devices themselves. DJs and musicians alike use devices like that to control software on their computers, manipulating the music (like more traditional DJs do when they “scratch” records) and thus achieving their own unique sound. Slave devices can be tangible too, like in the case of daisy chaining keyboards together, but they can also be plug-ins and software instruments like Logic’s EXS24.

What are software instruments and plug-ins? Well, that’s a whole other blog right there (maybe you’ll see that one sometime in the near future!) Anyway, through a little customization, users can assign software functions to knobs to control things like flangers, echoes, etc. so they can affect the music with a vast variety of special effects. Actually, if you’re thinking about getting into DJing, now would be a great time since we’re currently offering 15% off all DJ controllers, and a lot of them come packaged with reputable software like Traktor LE, Serato or Ableton Live to get you started.

In conclusion, I hope you’ve enjoyed this little introduction to MIDI, and I encourage anyone reading this to ask any questions you might have. Believe it or not, we’re all actual people here at Sonic Electronix, and we do pay attention to what our customers and fans have to say. Thanks for reading!