Browsing Archive February, 2012

Top 5 Vehicle Upgrades For Car Enthusiasts

HID Conversion Kit
If you find your headlights aren’t bright enough at night, maybe it’s time for a little extra power. HID lights come in sizes and strengths for any user. Simply look up the bulb size of your headlights, and choose the strength of the conversion kit. The higher the rating of the HID kit, the darker the bulb color is.

Radar Detector
Love speeding but hate jail? If so, a radar detector would suit you and your vehicle well! Plug it into a 12v socket and mount the detector and you are ready to go. There are many different kinds out there to choose from.

Sound Dampening Material
Got rattles? Sound dampening is great for reducing annoying vibrations. It adds dead weight to the panels you apply it to, which lowers the resonating frequency. It effectively reduces the amount of road noise that’s let into the vehicle. You will also notice you won’t need to turn your stereo volume up as high as before.

Seat-Heating Pads
Does your booty freeze in the winter? Well there’s a solution, and it’s probably simpler than you may think. Universal seat-heating pads are available at very pleasant prices. Simply remove the upholstery of your seats, and lay the heating pads down in your desired locations. With the flip of a switch, these seat-heating pads will thaw you, posterior first of course.

Remote Start
Continuing with the winter theme, we always recommend a good solid remote start module for those cold winter mornings. These are very useful for warming up your engine and the interior of your car without stepping foot out of your house. With the press of a button, start your car and let it warm up for a few minutes before you drive off. It will save you some shivers, and hopefully some miles.


Find Audio Gear Based on Your Musical Preference

We’re all here because we love music, and your music taste can say a lot about you. When you have a musical genre that speaks to you, it can become something you want to defend. If you heard someone voice a negative opinion of your favorite musician or band, it can be easy to become offended. A recent study conducted by Prof. Adrian North at Heriot-Watt University concludes that in any ways, our musical preferences are an extension of our personalities, noting “We’re drawn to certain genres because we relate to them in some way.” In this manner, criticism of our musical tastes can become more of a personal attack, rather than just a comment regarding an artist or genre that they may not feel the same about.

Researchers Peter Renfrow and Sam Gosling have matched some common musical styles with characteristics that go hand-in-hand in their 2003 study, “The Do Re Mi’s of Everyday Life: The Structure and Personality Correlates of Music Preferences.” With this they broke music into four categories, Reflexive and Complex (classical/jazz), Energetic and Rhythmic (hip hop/dance), Upbeat and Conventional (country/pop) and Intense and Rebellious(heavy metal/rock). Some different characteristics that go along with these different titles are common and tie the genres together.

The study revealed certain behavioral similarities between these groups.

Energetic and Rhythmic: Confident, liberal-minded, gregarious, athletic, feels attractive

Upbeat and Conventional: trusting, hardworking, feels attractive, helpful, politically conservative

Reflexive and Complex: open-minded, politically liberal, creative, intelligent, tolerant, enjoys aesthetic experiences

Intense and Rebellious: athletic, energetic, adventurous, intelligent, inquisitive

Choosing Audio Gear Based on Your Musical Taste


  • Characterized by drum samples, and catchy beats
  • Achieve a strong low-end with a 15″ subwoofer, capable of hitting lower frequencies and with more impact
  • Increase the accuracy of the vocals with the precise metallic tweeters
  • Improve the bass response when using a factory head unit by adding a bass restoration processor
Rock/Heavy Metal
  • Adding an 8″ or 10″ subwoofer allows for quicker bass response to keep up with fast double bass
  • A sealed subwoofer enclosure would go hand-in-hand for fast bass response
  • Metallic tweeters and a component system are perfect for smooth transition and clean accurate highs

  • Characterized by memorable vocals, lyrics and beats, with simple catchy melodies
  • A component speaker system would help with adding a better soundstage, and allow you to upgrade to more powerful midwoofers to enjoy a smooth response
  • Composite or soft dome tweeters highlight acoustic instruments and vocals
  • 10″ or 12″ subwoofers will allow for accurate and even bass output


  • Characterized by dynamic instruments and smooth vocals
  • Bring out the rich vocals and bright horns with the smooth response of a silk tweeter
  • 12″ subwoofers are ideal for bringing out the deep notes of a stand-up bass
  • A quality equalizer will help you fine-tune the system and make critical adjustments
Hopefully this guide can help you be a better you, and enjoy the elements that make your favorite music what it is. No matter what Genre you’re into, there’s something out there that is made for specifically for your needs!

Check out audio gear hand selected by our experts based on your favorite type of music!


The Vision of Bob Marley’s Music Lives Through House of Marley Headphones

On February 5, 2012 during the Super Bowl half-time show, electro-pop duo LMFAO appeared with Madonna sporting a pair of diamond-encrusted Beats headphones by Dr. Dre valued at $1,000,000 (yes, you read correctly: 1 million dollars). Although Dr. Dre has not been the only one to capitalize on his fame to promote his headphones, his Beats have certainly achieved the most widespread publicity and have become a sort of status symbol. Yet slashing through the glimmering opulence and excess that celebrity headphones have come to represent, the House of Marley product line in collaboration with Bob Marley’s 1Love Foundation dares listeners to challenge the status-quo and join a global fight for education, sustainability, and peace.

From production to the packaging process, the House of Marley focuses on supplying headphones that achieve superior sound quality and equally admirable humanitarian goals. Every House of Marley product is packaged with recyclable material, constructed of recyclable aluminum, and organically harvested cotton–all this while delivering a powerful and soulful sound.

The Exodus series, composed of recyclable materials and sustainably harvested woods, exemplifies the production ethics of the House of Marley

Moreover, all House of Marley products directly contribute to the  mission of the 1Love Foundation. Through a series of partnerships with global charities, the 1Love Foundation actively contributes to causes such as providing potable drinking water to people in developing countries and promoting maternal and child health worldwide.

Instead of using celebrity as a mere marketing tool to increase profit, the House of Marley in collaboration with the 1Love Foundation employ the vision of Bob Marley and the large Marley family to empower individuals and throughout the world and actualize social equality through education.

In his song “Exodus,” Bob Marley shouts  the lyrics, “Open your eyes, look within. Are you satisfied with the life you’re living?” For Marley, satisfaction could only be found by struggling for harmony among all people. If your calling is the same, the House of Marley product line is a great place to begin your journey or nourish it.


S/PDIF Combos Coming Soon To Sonic Electronix!

What the heck is “S/PDIF?”

No, it’s not a typo. S/PDIF stands for “Sony/Phillips Digital Interconnect Format,” or “Sony/Phillips Digital Interface,” and is a means through which users may transmit audio signals digitally, which makes for higher fidelity: digital in, digital out. Right now, there are two consumer-level digital transmission interfaces: HDMI and S/PDIF. Most people reading this probably know that HDMI transmits both video and audio, however, what you might not know is that S/PDIF only transmits audio.

So you might ask, “Why bother with S/PDIF then?” Well, not all equipment has an HDMI input or output, which should be pretty obvious when dealing with things like audio interfaces and reference monitors that don’t handle video signals. In some situations, like separate sound and video outputs from computers, you might even need to hook up both HDMI and S/PDIF cables.

Blow 4D

The Blow 4D reference monitors' DAC module which has both S/PDIF coaxial and 3-pin AES/EBU connections

S/PDIF has two different types of connectors: coaxial (RCA) and optical (TOSLINK). The coaxial cables are usually found colored orange in order to differentiate between other colored RCA connectors such as yellow for video, and red and white for analog audio. The optical cables are far more delicate and are made of fiber optics.

The upcoming combos…

We at Sonic Electronix value high-fidelity audio above all else, and that’s why we’re currently putting together combos that link pieces of gear based on S/PDIF. The picture above is taken from the Infrasonic Blow 4D reference monitors, about which I also recently wrote a blog. We’ll be pairing up these fantastic speakers with just about any piece of gear in our inventory that has S/PDIF output, and as always, we’ll be offering them to you at the special discounted prices you love and have come to expect from Sonic Electronix!


Lanzar OptiDrive Series Amplifiers

LanzarUnleash the Beast

If we know our customers, bass is one of the most important aspects of their audio systems.  In order to achieve such bass, you must have an amplifier that will be able to fill the bill. The folks at Lanzar have revamped their OptiDrive series amplifiers for 2012.  Most of these beastly amps are now 0.5 ohm stable meaning they are ideal for competitions and daily use alike. Having the ability to maintain 0.5 ohm stability can keep the frustration away from people who own Dual 2 ohm subwoofers.  Two Dual 2 ohm subwoofers can ether be wired in Series configuration at an impedance of 2 ohms or in parallel configuration at an impedance of 0.5 ohms in which these amplifiers can accomplish.  The OptiDrive Series is available in ten monoblocks and two 4-channel models so you can be certain that you can find an amplifier to fit your application.

Lanzar OPTI3500D

OptiDrive Series Monoblock Class D Car Amplifier

Features Galore 

An amplifier is only as good as the versatility and quality it can achieve.  The Optidrive Series amplifiers all share a variety of different functions and features that make them an invaluable purchase.  They all include built in low and high-pass filters for proper tuning and sound customization. The included wired bass control knob ensures that bass levels can be conveniently controlled from a user-defined location. Pre-amp outputs are present to daisy chain multiple amplifiers together which is ideal for competitions.  As well as a heavy duty power coated heatsink for maximum heat dissipation.  Combined with a subsonic filter and a 180 degree phase control, you have an amplifier that is ready to take on any challenge.

Monoblock Models:

Bass Knob

Included Remote Bass Knob

4-Channel Models: