Monster Cable Visits Sonic Electronix to Train Staff!

Monster Cable Authorized Dealer

By Seth Wilde – Product Specialist

If you were to ask me the difference between average customer service and excellent customer service, you would receive an answer that includes education.  Knowledge is one of the most important things that a good customer service representative has and something that definitely makes the separation between them and the average customer service rep.  But how does a rep learn about the products?  Are they left to Google the items or read what the manufacturer website says?  While both of these ways can help educate the rep, they are not the best way to learn.  Official training by the manufacturer is the best way to learn about a product and that’s exactly what happened here at Sonic Electronix this past weekend when Monster Cable came to visit.

Monster Cable is the largest manufacturer of cables and they have literally created the cable industry.  With so much to learn about the types of cables, wires, headphones, and other products, there was no other way to get educated then by Monster Cable themselves.  As an official Monster Seller, Sonic Electronix has the opportunity to have head Monster trainers teach them about the products, give hands on experience with the products, show the Monster difference, answer any and all questions that their technical staff asked, and even let them compare the sound quality of headphones.  Monster cable visits Sonic Electronix several times a year to have training sessions to make sure that the customer service representatives are knowledgeable about the latest monster products.  This past weekend we learned about Monster Cable in the car, audio cables, video cables, power cables, car audio capacitors, products made for iPods, as well as the entire headphones lines.  The headphone line included all the Beats by Dre headphones, the Lady Gaga Heartbeats, the Diddybeats, the turbines, Solo HD, and even the brand new Beats by Dre Spin DJ style headphones that are yet to be released.  Look forward to new blog posts that will contain what was shared with the Sonic Electronix staff as Monster Cable officially trained them.

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