Tag: sonic

Why You Should Shop At Sonic Electronix


The X-Factor

You might be asking, “Why would someone at Sonic Electronix write a blog about why you should shop at Sonic Electronix?”  Well, the first reason is simply because we are just that awesome (a somewhat biased opinion, but still). Secondly, we are aware that many people don’t just exactly what goes on behind the scenes here at Sonic.  As an internet retailer, a majority of our customers never even get to meet or have any interaction with our staff.  Although we do have a will call office in our California location, we ship worldwide and only a small fraction of our customers are able to come visit us.  However, we have an excellent call center that is open 7 days a week so we are always a phone call away. We are like a big car audio family and if you’ve seen our Facebook page or YouTube channel, then you’ll know that we’re full of personality and like to have fun while simultaneously helping you!

Our staff now consists of over 150 employees

I’ve worked for Sonic for 2 years now and so many things have changed since I started here.  One of the biggest changes is the addition of our full-service installation bay.  If you’re fortunate enough to live in southern Cali then you can drop by and get pretty much anything installed (amps, subs, stereos, video monitors, custom-made boxes, etc.).  If you’re out of reach, fear not! We have an absolutely fantastic tech support team that is able to answer any possible tech question you may have on your mind.  (Trust me when I say they’re good – they have even helped me install my remote start after my many failed attempts). One of the many benefits of being a Sonic customer – you get free tech support for life on every product you purchase from us.

Our two warehouse locations have a combined total of 100,000 square feet

We have warehouses in California and Kentucky which translates to very fast shipping times.  In addition, our warranty & returns process is among the best in the business, as we take pride in getting any issues resolved as quickly as possible.  We truly believe here that a little customer service goes a long way, and when you shop with us you’ll be a customer for life.  We show no sign of slowing down and we continue to grow and offer new products everyday.  We are truly passionate about what we do and whether you like it or not we are here to stay for a very long time.

Check out our about us video to get an even more in-depth look inside our culture!


S/PDIF Combos Coming Soon To Sonic Electronix!

What the heck is “S/PDIF?”

No, it’s not a typo. S/PDIF stands for “Sony/Phillips Digital Interconnect Format,” or “Sony/Phillips Digital Interface,” and is a means through which users may transmit audio signals digitally, which makes for higher fidelity: digital in, digital out. Right now, there are two consumer-level digital transmission interfaces: HDMI and S/PDIF. Most people reading this probably know that HDMI transmits both video and audio, however, what you might not know is that S/PDIF only transmits audio.

So you might ask, “Why bother with S/PDIF then?” Well, not all equipment has an HDMI input or output, which should be pretty obvious when dealing with things like audio interfaces and reference monitors that don’t handle video signals. In some situations, like separate sound and video outputs from computers, you might even need to hook up both HDMI and S/PDIF cables.

Blow 4D

The Blow 4D reference monitors' DAC module which has both S/PDIF coaxial and 3-pin AES/EBU connections

S/PDIF has two different types of connectors: coaxial (RCA) and optical (TOSLINK). The coaxial cables are usually found colored orange in order to differentiate between other colored RCA connectors such as yellow for video, and red and white for analog audio. The optical cables are far more delicate and are made of fiber optics.

The upcoming combos…

We at Sonic Electronix value high-fidelity audio above all else, and that’s why we’re currently putting together combos that link pieces of gear based on S/PDIF. The picture above is taken from the Infrasonic Blow 4D reference monitors, about which I also recently wrote a blog. We’ll be pairing up these fantastic speakers with just about any piece of gear in our inventory that has S/PDIF output, and as always, we’ll be offering them to you at the special discounted prices you love and have come to expect from Sonic Electronix!


Roland Pro Audio Gear – Coming Soon to Sonic Electronix!


Roland is about to celebrate its 40th anniversary and Sonic Electronix couldn’t be happier for them! To help celebrate, we will soon be carrying a comprehensive line of Roland, Boss and Cakewalk pro audio gear. Roland was founded by Mr. Ikutaro Kakehashi in Osaka, Japan in April of 1972. Today, Roland has factories in the U.S., Italy, Japan and Taiwan. For any out there who might have just recently emerged from under a rock, Roland is one of the most ubiquitous and reputable names in professional audio equipment. From instruments like synthesizers, electronic drum sets and dance/DJ gear to amplifiers, guitar pedals and recording products, Roland will no doubt continue to expand its catalog throughout the professional audio world.

Where It All Began

Roland’s first product was the Roland Rhythm 77 (TR-77), a drum machine housed in a flat wooden case that had a stand for holding scorebooks. It was designed for rhythm accompaniment to organs, pianos, synths and such. It was one of a trio of drum machines (TR-33 & TR-55) with slightly different features between them. In 2011, Roland has unveiled products such as the BC-2 Combo Drive guitar pedal, a complete DAW (Digital Audio Workstation) known as Sonar X1, and the globally unique SPD-SX sampling pad among several others. Truly, each of these products could warrant a blog of their own, and maybe we’ll see one or some of those here someday as Sonic Electronix continues to grow.

Where It’s Going

We at Sonic Electronix are clearly taking our expansion into the professional audio realm very seriously with the addition of the Roland product line. We’re tirelessly working to get these products up and available on our site so that you can take advantage of Sonic’s great deals and integrate the Roland name into your life. Eleanor Roosevelt once said, “Life is what you make it.” With nary a shred of doubt, I think just about anyone reading this would agree that music can make life pretty spectacular. Between your enthusiasm for music and the legendary quality of the Roland name, the possibilities are infinite. Keep your eyes and ears open for more news on this topic, as we will soon be shouting it from the rooftops… and blogging about it from our cubicles, of course.