Tag: Speaker

The Future of Car Audio

What Does the Future Hold?

Car logos

Vehicle manufacturers are becoming more adaptive at implementing the latest technologies into their vehicles

Car audio is a constantly changing animal.  We have come a long way from the early days of car audio in which people thought it was an expensive luxury to enjoy sweet melodies while you drive.  Nowadays, people not only expect to have audio in their car, but expect other features such as navigation, bluetooth, smartphone integration, video playback, and many other convenient features.  So what does the future of car audio hold for you?  How will newly developing technology affect your future purchases of not only car audio but for cars in general?  These things don’t only affect you but they affect us as well!

As modern vehicles become more advanced, they are becoming more integrated as well. Vehicle manufacturers are starting to realize the importance and popularity of car audio and video and are taking measures to give the consumer that all-in-one experience they are looking for.  The demand for watching movies on the go has had explosive growth with the decreasing cost of LCD monitors and DVD players.  As a result, OEM audio systems are going to be more surround sound oriented.


App integration is rapidly increasing in popularity

Smartphones are another thing that are starting to change the car audio world as we know it.  We have started to see the emergence of smartphone integration with the likes of Pandora and Aha radio apps being integrated into aftermarket receivers and even in some new OEM systems.  Even more integration is starting to be present with the Pioneer AppRadio2 which can utilize other apps and functionality such as navigation directly from your iPhone.  The future will definetly see more app integration in vehicles.  Apple is even hinting at Siri integration in the near future!

All of this talk about vehicle integration might raise the question as to why anyone would need to buy aftermarket car audio equipment.  Even though vehicles have become more integrated, they still usually have cheap, stock speakers, limited bass output, limited  music equalization, and restricted sound quality all together.  It will be a very long time until you can say that your stock sound system could over glorify that of a well-tuned, aftermarket sound system.  This can apply to other realms as well such as Keyless entry alarm and remote start systems.   The future of car audio is not entirely clear, but one thing is for certain and that is that people will always look to aftermarket when their stock system is not enough.


Can-Am Spyder w/ Massive Audio Gear @ CES 2012


Massive Audio unleashed it’s bulk at the Consumer Electronics Show 2012 by displaying a 2010 Cam-Am Spyder that they decked out with their audio gear. Beauty is more than skin deep as portrayed by the matte black finish which hides the inner audio components and upgraded engine parts. A custom built suspension system with prototype chrome swing arm could easily be seen glistening away under the lights at CES. LED encircled projector fog lights and headlights as well as wide swept fenders gave the already fierce Can-Am Spyder an even more aggressive look. We are glad Massive Audio got their speakers, amplifiers and subwoofers integrated into this beautiful vehicle, it seems more than fitting. You must be wondering what Massive put in the system? Good, wonder no more!

Three pairs of speakers and a subwoofer are easily seen on the outside of the vehicle while two amplifiers are less visible along the smooth exterior. Massive Audio RK6 speakers are lined up in the back running 120W RMS each side while providing great filler audio on the highway. In the center of the RK6 component speakers is the TW10 10″ Dual 4 ohm subwoofer with 500W RMS power handling which was punchy and accurate in it’s small enclosure. Up front were two pairs of CK 5 Stage III Component Speakers that also handle 120W RMS each side and were aimed directly at the driver for great sound imaging and staging. Powering the rear speakers and subwoofer is the new 2012 NX3 3-Channel power amplifier which output 240W RMS at 2 ohms for 2-channels and 600W RMS at 2 ohms for the sub channel. The amplifier uses a Class D and class A/B topology to keep the heat down but the quality up. Lastly, the Massive NX4 4-channel amplifier powered the front speakers effortlessly at 100W RMS each channel. An integrated iPad in the center controls the entire system giving you your entire music collection at the touch of your fingertip. A beautiful Can-Am Spyder combined with Massive Audio equipment was a big hit at CES 2012 and easy on the eyes and ears.