Sonic Electronix has teamed up with Rane Pro Audio, and there are a ton of great new mixers that are going to be added to the catalog very soon that any DJ or musician would truly enjoy getting their hands on. Rane’s main marketplaces are DJ (performance, club, mobile & recording) and Commercial (room-combining, paging and associated systems) featuring advanced analog and digital audio gear for each category. Their corporation is based in Mukilteo, WA, and all of their products are designed and manufactured entirely in the United States with worldwide product delivery. The company name was designated from an anagram generated from the joint letters of the first and last names of the founders.
Rane started out with four products targeted at small bands, intended to improve their live performances. At the lead was a distinctive 12-input, 6-output matrix mixer (MM 12) used to produce six different monitor mixes for driving stage monitor speakers. The notion was to help performers hear themselves better while performing. Till that time, small bands had no monitors at all, or they were all driven by the same mix.
What Rane delivered was new, efficiently designed, reasonably priced gears to aid solving the many problems of on-stage checking. Supplementing the matrix mixer was the industry’s first 6-channel power amplifier (MA 6), and a companion 6-channel headphone amplifier for practice (HC 6). The fourth primary product was an exclusive combo unit, comprising of a 1/3-octave graphic equalizer and a simple realtime analyzer (RE 27), intended to give the performing musician an easy-to-use device for refining their sound in all locations.
Rane also takes much pride in their product packaging, and have illustrated that they are dolphin safe. At Sonic, we are very excited about working with Rane and sharing all of it’s great products with you. Make sure to check out all of the new Rane products we have here at Sonic Electronix.
READ MORE +
You’re set! You’ve got all the right DJ equipment, you’re motivated and inspired by your idols, and you are ready to set sail on your journey as a disk jockey. But wait, how do you use these turntables anyway? If this is where you are stuck at the moment, here is my attempt to help get you on the right track.
Audio Technica AT-LP60 Belt Drive Turntable
In general, there are two different types of turntables that DJs use. One set of turntables have a “belt drive.” Belt drive tables tend to be inexpensive and specifically for beginners, because there is only so much that you can due past the initial stages with a belt drive deck. The turntable plate on a belt drive component is connected to a motor with a flexible belt, so when you actually touch the record when mixing the belt slips and the platter stops. These types of turntables are reasonable for basic mixing, but are never going to be appropriate for scratching (where a DJ is handling the record constantly).
Audio Technica AT-LP120-USB Direct Drive Turntable
The second type of turntable has a direct drive deck that attaches the motor directly to the platter. This creates the drives strength, called torque, better. The quality of the turntable with a drive deck is going to be dependent to the price you pay for it. The price of the deck goes up as does the price of the motor and for that reason the torque gets higher. As a beginner you’ll most likely use a deck with a torque of about 1 kg/cm, a mid-range deck is between 1 and 2 kg/cm, and the top of the range model offer torque from 2 to 4.5 kg/cm.
Now if you are still looking to purchase some equipment and you are on a budget, you may want to keep in mind that it may be more effective if you place more of your budget towards a better deck and less on a mixer. It is very likely that as time goes by you will grow out of whatever mixer you first purchase and will soon upgrade to another. But, if you start out with a good set of turntables, you won’t have to worry much about any upgrades later on since they will most likely last for a good amount of time.
READ MORE +
Ok so you have your turntables or decks, your mixer, a thumpin’ system and all the lights and equipment to put on an amazing show, now what? You need the gigs and this is how to get them.
Branding: Whats in a Name? Would a Sub called by any other name not be as thumpin’?
Just like any other business offering a product or service you need to brand yourself as a professional mobile DJ. The first thing you need is a name. Something catchy that reflects the image you want convey to the world that also evokes professionalism and style. DJ Scribbles, Dr. Q, or even Hawk-Eye Spirithorse sounds more like a pro DJ than “That guy named Ted.” So gives some thought as to what your mobile DJ business should be known as, as well as what you as a DJ should be called.
Design a logo
With a growing DJ market it is important to stand out amounsgst your compeditors. To take advantage of the marketing tools out there your going to need a logo. Logos are as easy to come by as designing one yourself, although if you feel your artistic talents lie elsewhere and your artists friends cant be bought off with a twelve pack it may be worth the investment to have your logo designed by a professional artist. Graphic artists may vary in prices but it is an investment that pays off if you really want to get yourself out there. There are a number of creative ways to gain exposure even during your show by using your logo. A DJ gobo projector like the American DJ GOBO Projector LED can project your logo on a backdrop or stage.
Make it Pretty, Get noticed
You need to have something to show your potential clientele. Pictures, videos, and samples of you spinning need to be in a convenient place for clients to lay eyes and ears on. For this a Website is crucial. A website gives you the ability to stage your entire marketing campaign over the web while legitimizing your business. There are a many number of ways to go about setting up your web page but keep in mind that an investment in the time to develop your page or the money invested to hire a professional web designer will ultimately pay off.
Social Media, Get Connected
Get connected and stay connected with social networking. As you can imagine the DJs with 900,000 people following them are twitter aren’t having problems getting gigs. Aside from being established global entertainers it doesn’t hurt to have a mobile fan base with ready and able access to every gig you have. Obviously most of us aren’t there yet, but the a DJ with web presence on Facebook and Twitter has significantly more exposure than a DJ who doesn’t.
Know the People That Should Know You!
It is important to be in contact with the people who hire DJs. Building relationships with event planners, show promoters, wedding planners, any event professional who hires DJs, and all their cousins sisters and brothers. Networking is the key to living and dying by the gig.
Once you have an established website, facebook page, twitter presence, youtube channel, and even a myspace page seamlessly linking you to the rest of the world it is important not to forget good ol’ fashioned grass roots marketing. Press packs and business cards with your logo and letterhead are still very important for potential clients you meet in person. Its hard to maintain an er of professionism with your number and email written on a post it note so be sure and have a stack of cards with your logo. It is also important to flyer your shows and keep your status posted on the web of all your upcoming events. A newsletter should be made available from your webpage for blasts on upcoming shows.
DJ’s are continuously hired on word of mouth based on your performance so the most important aspect of keeping the gigs coming is to hone your craft. In order to set up the web presence stated above you need an incredible amount of content to show the world. To amass this you should be participating in events, battles, or anywhere you can showcase your talent as well as practice your skills.
READ MORE +
Numark is very popular amongst the modern day DJs, their products simplify a DJs job and make it really easy to keep up with technology these days. Even if you’re not a modern DJ and have some old school vinyl records, they have products that will suit your needs like the TTXUSB professional direct-drive turntable.
This Numark professional turntable system was created with the traditional turntablist in mind but also has all the features that will satisfy the non-turtablist DJ. The TTXUSB is equipped with both a straight arm and s-shaped tonearm, the straight arm is most well known for being better for scratching while the more traditional S-Shaped tonearm is better for mixing. The body of the TTXUSB is a made up of 4-parts, a cosmetic cover, plastic body, a synthetic anti resonant inner core, and a silicon rubber base. The top panel features an attractive, hard to miss neon blue circular display that shows all the information you will need to know when operating such as the pitch adjust, platter speed, beats per minute (BPM), RPM, motor speed, solid block that indicate platter rotation, and the start and brake setting when you’re adjusting them. Not discriminating against righties or lefties, Numark has equipped the TTXUSB with 2-large start/stop buttons in each corner, making scratching more convenient no matter what your strong hand might be. Numark has made the pitch slider and speed controls much more user friendly, now you can easily unscrew the controls and swap them around, this is a great feature for the battling DJs, now the pitch will not be obstructed by the tone arm anymore.
For ultra quick conversion of vinyl to digital media, this turntable system features a USB connection . This could also not be done without the included EZ Converter DJ software. With just a few mouse click, vinyl to digital conversion takes just minutes, now all your old school vinyl records are now a part of you iTunes music library.
When you combine the affordable price with the amount of features found on the TTXUSB Direct Drive USB Turntable, you have yourself a deal that is very hard to pass up.
READ MORE +